In short
- The account setup decisions are the hardest ones to undo later.
- A small catalogue done properly beats the whole range done quickly.
- Most of the work happens before anything is listed.
What has to happen before the first listing?
Brand Registry, the account structure, and a decision about which products go first.
Everything you skip at the start comes back as a support ticket.
Which products should go first?
The ones that can carry the advertising and survive a review. Not the whole catalogue.
